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Decoding ONDC: Perspective for Marketers
Lalatendu Das, Aakash Guglani, Ujjwal Rao, Kalpana Gupta · 1 November 2022
A joint report by Publicis Groupe and Digital India Foundation examining the Open Network for Digital Commerce, its architecture and vision, and what it means for brands and marketers across industries, from increased reach and cost efficiency to the risks that demand proactive strategy.
“ONDC aims to incorporate the principles of trust in technology and value co-creation to democratise e-commerce in India and revolutionise the e-retail, e-transactions, and logistics domains.”